Brand Identity Design for a Twin Cities Real Estate Investment Firm
Fenway Hearth Equities
Fenway Hearth Equities needed a brand identity that reflected the credibility and long-term focus of the business while remaining flexible across investor materials, stationery, signage, vehicles, apparel, and digital applications.
Location
Minneapolis–Saint Paul, Minnesota
Industry
Real Estate Investment
Services Provided:
Brand Strategy · Brand Identity Design · Logo System · Brand Guidelines · Marketing Collateral
The Challenge
Fenway Hearth Equities needed a brand identity that could represent the business with credibility across investor materials, signage, vehicles, apparel, and digital use.
The existing direction did not give the company one clear, recognizable presence across those different applications.
Strategic Brand Direction
Build Trust
Create a professional identity that feels appropriate for investors, partners, and the real estate market.Make the Brand Recognizable
Develop a visual system people can identify across print, digital, signage, and physical applications.Make It Flexible
Ensure the identity works just as well on an investor presentation as it does on a vehicle, sign, or small digital icon.
Brand Identity System
One Identity Built to Work Across the Business
The logo, typography, color palette, and supporting marks were developed as one system rather than separate design pieces.
That gives Fenway Hearth Equities a clear visual presence across the places people actually encounter the business.
Brand Applications
Designed for Real-World Use
The identity was applied across business cards, stationery, presentations, signage, vehicles, apparel, and digital assets to show how the system holds together in different settings.
Logo System
Built for Different Formats
Primary Logo
For presentations, stationery, and formal business materials.Secondary Mark
For signage, apparel, and tighter layouts.Digital Icon
For social profiles, favicons, and small-screen use.
The New Brand Gives Us A More Established Presence With Investors And Partners.
★★★★★
Priya created a brand identity that gave Fenway Hearth Equities a stronger presence with investors, partners, and across the business. The system works across everything from presentations and stationery to signage, vehicles, apparel, and digital applications.
— Fenway Hearth Equities
The Result
Fenway Hearth Equities now has a distinctive identity system that strengthens its authority and gives the business a more established presence across investor materials, signage, vehicles, apparel, and digital applications. The brand is built to support recognition, flexibility, and future growth without relying on one logo to carry everything.
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