Boston Graphic Design Studio, Boston Massachusetts.
Brand Identity Design
Together we can develop a strategy-based brand identity system with elements that include: Logo, Graphic Theme, Typography, Color palette, Brand style guide.
Brand identity packages:
When we hear things like, "Our logo doesn't look professional," "Our logo is boring and lacks personality," "We don't stand out from the competition," "Our branding is all over the place and lacks consistency," "No one trusts us," "We look cheap," "We're tired of doing it ourselves," or "We don't have time to make our own logo" - we know exactly what you're going through. Your business deserves to be seen and heard. It should be able to attract the right kind of clients. It deserves to reflect your expertise and show you as the expert that you are. If you want to take your business to the next level, our brand identity packages are for you.
The essential component that forms the basis of the visual identity of your firm. After research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 2-3 logo concepts to present to you. Each polished concept will be applied to mock products to test how it would work in the “real world.” Your favorite solution will be refined, with secondary logos in vertical or horizontal formats created if needed. Includes final bundle of all the file types you’ll need, in both color and black and white for both digital and print use.
MINI STYLE GUIDE
A one-page logo usage guide with specs for the colors in your logo, used by print vendors and web developers to ensure your brand colors will match across different applications. Pantone, CMYK, RGB, and hexidecimal codes provided.
You’re starting from scratch or evolving your company’s existing branding. You need a strategic toolkit of visual elements, with guidelines for how to use them. Learn about my process here.
This work includes an interview and personality worksheet to provide clarity on your background, goals, and audience; a scan of your existing materials and competitor branding; and a presentation of visual examples for feedback. This crucial research phase sets the direction for the design work to come. We will help you know who your ideal audience is so you will be able to network effectively, introduce yourself quickly, and build a website that produces results. You will also receive a concise 60-second elevator pitch.
The cornerstone of your company’s visual identity. After researching and establishing a direction with you, I’ll sketch and refine ideas until I have the best 2-3 logo concepts to present to you. Each polished concept will be applied to mock products to test how it would work in the “real world.” Your favorite solution will be refined, with secondary logos in vertical or horizontal formats created if needed. Includes final bundle of all the file types you’ll need, in both color and black and white for both digital and print use.
Specifications for the colors in your logo, plus a secondary palette that coordinates. Pantone, CMYK, RGB, and hexidecimal codes provided.
Shapes and lines, a certain photography style, custom patterns, or other elements that flesh out your brand’s visual theme and make it uniquely yours. Applied to mocked-up layouts to demonstrate how they should be used.
BRAND STYLE GUIDE
A 2-3 page document that describes the elements of your brand and ensures consistent communications. It includes usage rules and specs for the logo, color palette, typography, graphic elements, and any other elements unique to your brand.
You’ll want to apply your new branding to marketing pieces. I can design them for you, since I’ll already know your brand inside and out. Popular pieces include:
Business cards and letterhead
Brochures and info sheets
Social media templates
Brand swag (t-shirts, stickers, coffee mugs, water bottles, pens, and fun stuff)
Not every business needs every item. After we talk, I can put together a Custom Package proposal that includes the Identity Package and the exact marketing pieces you need.
What Winning Sounds Like