What questions should you ask yourself before you begin designing your logo?
Your logo is a graphic depiction of your company's name that is instantly recognizable to your customers and potential customers.
1. So What type of logos are there?
The combination mark
2. Which type of logo would best suit my company?
It depends on your BUSINESS NAME and services you offer. Wordmark and letterform logos are more memorable than abstract logos. A wordmark logotype would suit a company like Uber, for example.
3. What should your logo convey then?
Your logo should tell people what your company is all about. It should say you’re different from your competitors and that you’re a real business and a professional. A good example of a great logo is Amazon, which is represented by the company’s name, with an arrow below it pointing from the "a" to the "z." "The arrow symbolizes friendly customer service and conveys that Amazon offers everything from A to Z."
4. How to choose the best logo colors for your logo?
When creating your logo, the color palette you choose should tell your brand story to your target audience. Colors evoke emotions and feelings in different ways. By using colors strategically, you can make your audience feel a certain way about your brand. For example, blue is a safe and secure color, so it works well for companies like health and insurance. Female consumers prefer purple because it represents honesty, well-being, and holistic renewal.
5. What fonts should I consider when making the logo?
Fonts convey and inspire various emotions just like colors. Different fonts work best for different businesses. For example, the font used on a logo for a legal firm must convey honorability, strength, and justice, and for that purpose, choosing a bold, straightforward font will be suitable.
6. Should I design a logo myself or hire a graphic designer to do it?
Once you decide on the logo colors, shapes and fonts, you must communicate your preferences to your graphic designer. Working with a graphic designer is a must since they understand what a good logo is and how it needs to scale and function across different media and different marketing channels.
7. How much will the logo cost?
From DIY design to working with a graphic designer, depends on the logo concept, design and revisions and deliverables and the pricing will vary.
8. Where should I display my logo?
You can display your logo online, on your website, on digital ad campaigns and on social-media sites where you have your business profiles setup like Facebook, Twitter, Instagram, Linkedin and Pinterest. For Offline, you can use your logo on your front door, signage, business cards, marketing materials, invoices, uniforms, company stationaries and contracts.
9. What are some mistakes to avoid?
Choosing a logo before taking a look at your competitors' logos is the worst mistake you can make. Having the same logo as your competitors may confuse your customers, resulting in them not being able to distinguish your company from theirs.
10. Is it too soon to worry about how my logo will look in 10 years?
The secret to a strong logo is to get it right from the start, then fine tune it as needed over time.
Boston Graphic Design Studio, Llc specializes in quick-turnaround logo designs for small businesses and startups. We will collaborate with you to create a professional logo that will make the right first impression and provide long-term results. Feeling Inspired? Contact us now on your logo project!